Welcome to the design studio specialised in doing only one thing.

PRIMER is a design studio that focuses solely on
visual identity design. You may even call PRIMER a one trick pony. This particular pony can handle small to medium size projects and knows its way around all the technical aspects of project implementation.

Advertising, naming, copywriting, UX, coding, web design, motion graphics,
I don’t do any of those.

PRIMER is a one man crew, namely Iulian Avasiloaia.
Iulian strongly believes that great results can only be achieved by working with specialists. When it comes to projects that include more than visual identity design, Iulian will happily recommend you some of the best copywriters, developers or illustrators out there.

In the mean time, have a look at the portfolio.